Before you submit a request to launch your site
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Ensure that your leadership team / key stakeholders for your site topic have reviewed and approved the site content
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Ensure your site complies with:
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copyright and image-use rules
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brand/visual identity standards
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privacy and security requirements
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accessibility best practices and legislation
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Submit your launch request
Timeline and feedback
Governance review process:
- Members of the Web Governance Committee review the site.
- Feedback provided within 2–3 weeks.
- Required revisions must be completed before launch.
- Preferred URL is discussed and approved.
- Site launch is scheduled.
The timeline depends on:
- site size
- complexity
- number of required changes
URL Requests
You may request and/or confirm your preferred website URL during the go-live process.
URL approvals are based on:
- 91TV’s domain name policies
- existing university web structure
- URL best practices
Website review considerations
- Text is free of spelling mistakes
- Content is free of broken links
- Text adheres to 91TV’s writing style
- Homepage explains the site purpose; includes strong positioning/marketing statement
- Writing is clear and concise
- Acronyms/initializations are defined
- Content is optimized for web reading:
- left aligned, F-pattern layout
- sentences are short
- paragraphs are short
- important information is at top of page)
- lists and tables are used effectively
- Issues identified by the on-page Sa11y accessibility tool are resolved
- Issues identified in Siteimprove accessibility report are resolved
Overall compliance with WCAG 2.1 Level AA standards, legislated accessibility standard, including:
- Proper semantic HTML is used, including structured headings
- All images include meaningful alt text
- Linked PDFs are accessible
- Information is not conveyed by colour alone
- Colour contrast is WCAG-compliant
- Minimal use of ALL CAPS; when used, it is applied through text-transform attribute
- Images are optimized for web
- Image captions are descriptive
- Copyright / permission is obtained for multimedia content
- Video/audio content ncludes captions / transcripts
- Linked text is highly descriptive and unique on the page
- Tables are built with proper semantic HTML; tables are used only for tabular data
- Logical site structure; navigation is organized and labelled clearly
- URLs are short and without repeating words
- URLs are nested
- Layout is mobile-friendly/responsive
- Images are well cropped for responsive views
- Forms fields are labelled
- Footer content is customized to the site
- HTML is clean
- Images are optimized for web
- SEO and user experience best practices
After your site launches
- Continue to monitor your site quality through Siteimprove
- Check your site activity in Google Analytics
- Submit your site's contact information on the